Google CEO Sundar Pichai reveals the one threat that keeps him awake at night, ETCIO Artificial intelligence is evolving at breakneck speed. Breakthroughs arrive almost weekly, new tools promise to transform medicine and work, and entire industries are scrambling to catch up. Yet alongside the excitement, a growing unease is settling in. The more powerful these systems become, the more ...

Airtel CEO Advocates for Safer Digital Payments Amid Rising Scams, ETCIO Bharti Airtel’s vice chairman and managing director Gopal Vittal has called on customers to adopt a safer approach to digital payments by using a dedicated secondary account for everyday transactions, as digital scams continue to surge across India. In a letter addressed to the telecom operator’s customers, he said ...

Amazon warns over 300 million users of major Black Friday impersonation scams targeting personal data, ETCIO Amazon has issued a critical warning to its over 300 million active users about a widespread impersonation scam intensifying during the 2025 Black Friday shopping period. This scam exploits counterfeit delivery alerts, fake account notifications, and malicious links designed to steal sensitive personal and ...

How analysts got Google wrong in AI and the widely exaggerated claims of ‘Google’s death’, ETCIO Since the launch of ChatGPT three years ago, a chorus of analysts, technologists, and even former Google executives have warned that the search giant had fallen behind in the high-stakes race for artificial intelligence dominance. But — Not anymore. Google parent Alphabet has mounted ...

DPDP Rules Revolutionize Data Rights and Consent Framework, ETCIO The DPDP Rules have sought to introduce a stronger consent framework as well as expanded data subject rights, thus, bringing individuals to the center of data governance. With provisions for clearer obligations for withdrawal, correction, and erasure, the rules aim to provide users control over their personal data while at the ...

Google Launches Initiatives to Ensure Safe AI for Vulnerable Users in India, ETCIO The company is also investing in large-scale digital literacy efforts. Google on Thursday said that it is developing safe and trusted Artificial Intelligence as part of a broader effort to protect vulnerable users in India, emphasising that safety must serve as the foundation for transformational AI. Ahead ...

How India’s DPDP rules reshape risk, cost and governance, ETCIO On November 14, 2025, India took a major step in its data privacy journey: the Digital Personal Data Protection (DPDP) Rules, 2025 were officially notified, giving operational life to the DPDP Act, 2023. For enterprises, especially those that heavily collect, process, or rely on digital personal data. This represents a ...

DPDP rules will raise compliance bar for AI firms, ETCIO India’s newly notified Digital Personal Data Protection (DPDP) Rules are set to reshape how artificial intelligence companies collect, process and secure personal data, significantly raising the compliance threshold for AI-driven businesses. Legal and AI-industry experts said the rules will spur more rigorous governance across AI pipelines, while creating opportunities for ...

New rules empower user privacy and data governance, ETCIO India has notified administrative rules for its Digital Personal Data Protection Act, two years after its passage. Bengaluru: Two years after the Digital Personal Data Protection (DPDP) Act was passed by parliament, the Centre notified the long-awaited administrative rules that are required for putting the law into effect on Friday. They ...

DPDP rules chart clear path for data handling by cos; experts say phased roll-out eases compliance, ETCIO The Digital Personal Data Protection rules lay out a clear roadmap for enterprises on collecting, processing, securing personal data, many experts said Friday, adding that the transition period and phased roll-out will give companies time to recalibrate data architectures and implement consent mechanisms ...